Re: [microsound] commercials

[Ian andrews <i.andrews@xxxxxxxxxxxxxxxxxx>]

>> Have you seen the Volkswagon commercial with the Autechre track in it?
>
>Or the CK commercial with the Oval track ?
>
Its a strange world we live in.  Most commercial radio stations (and alot
of public ones) will not play this music at all.  Yet advertisers deem this
music fit for prime time. I realize that there is a difference between
music as product and music as the soundtrack used to sell the product.  But
with commercial radio, airtime is the product and so the music-product is
really there to sell airtime. So what it comes down to is that adverising
agencies seem to be much more adventurous and forward looking than
commercial radio DJs (who would have to be the most backward people on the
planet).

Ian Andrews:  The Horse He's Sick, Disco Stu, Hypnoblob, Sanity Clause,
NBP, Organarchy, Subvertigo.....Lymph, Borgia Ginz...
PO box A387 Sydney South NSW 1235 Australia
http://www.ebom.org/iana/