From: anechoic <kim@xxxxxxxxxxxxxxxxx>
we have been
acclimated to the digital mediasphere via cable, mobile telephony,
Internet, DVD, mini-disc...
"All your base are belong to us"...
hip-hop is now commonly used in advertising...the tool is the turntable...
again, the tool has become the message......
it's a "fast brain" mode of
listening which is needed to succesfully navigate the information
rich/overloaded/quick cut/simulacre/realityTV mediascape we're immersed
in...
electronica operates
on fast production and consumption cycles...
wallpaper...soundtracks, commericials, on tv, layered, beat-matched and
mixed into dancefloors, during the daily commute, in a store while
shopping, while at work, while online, etc..today we absorb information via
viral transmission not via soft focus new-age listening...