Re: [microsound] dolce & gabbana

[Øivind Idsø <plateaux@xxxxxxxxxx>]

Kenric McDowell wrote:

> > Deleuze & Guattari. Their name is certainly circulating with the same
> > superficiality as the latest fashion(able) item, but it´s still a damn
> > good
> > read. The problem is, of course, the namedropping, not D&G. There, I
> > said
> > the obvious.
> >
> I find it very hard understand how books like A Thousand Plateaus can
> become fashionable. It took me three years of reading and rereading to
> really _get_ Deleuze and Guattari, especially in A Thousand Plateaus.
> How can such dense writing feed the ravenous metabolism of fashion?

The book itself isn´t fashionable (seeing A Thousand Plateaus together with
Harry Potter and Lord Of The friggin´ Rings on the bestseller lists would
just be too surreal), but their name is. It´s an easy namedrop. It´s got a
certain catchiness to it, making it light and fluffy, much like
Dolce&Gabbana.

My girlfriend´s sister was recently wearing a sweater with the huge letters
"D&G" on the front, and for a brief moment I was uncertain as to whether or
not this seventeen-year old was actually promoting Deleuze&Guattari or just
Dolce&Gabbana. I decided it was the latter and did not enquire about
faciality.

That´s fashion for ya.

/Øivind/