Deleuze & Guattari / Dolce & Gabbana, Faciality / Facial...
On Friday, February 1, 2002, at 12:28 AM, Øivind Idsø wrote:
Kenric McDowell wrote:
Deleuze & Guattari. Their name is certainly circulating with the same superficiality as the latest fashion(able) item, but it´s still a damn good read. The problem is, of course, the namedropping, not D&G. There, I said the obvious.
I find it very hard understand how books like A Thousand Plateaus can become fashionable. It took me three years of reading and rereading to really _get_ Deleuze and Guattari, especially in A Thousand Plateaus. How can such dense writing feed the ravenous metabolism of fashion?
The book itself isn´t fashionable (seeing A Thousand Plateaus together with
Harry Potter and Lord Of The friggin´ Rings on the bestseller lists would
just be too surreal), but their name is. It´s an easy namedrop. It´s got a
certain catchiness to it, making it light and fluffy, much like
Dolce&Gabbana.
My girlfriend´s sister was recently wearing a sweater with the huge letters
"D&G" on the front, and for a brief moment I was uncertain as to whether or
not this seventeen-year old was actually promoting Deleuze&Guattari or just
Dolce&Gabbana. I decided it was the latter and did not enquire about
faciality.
That´s fashion for ya.
/Øivind/
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