[microsound] (ot) the words "may" and "might"

[andrewduke@xxxxxxxxxx]

has anyone noticed the influx of the words "may" and
"might" in tv commercials lately? ie "...may reduce
your cholesterol" or "...might reduce heart disease". 
On one hand I find this hilarious that this is
happening (see later), but on the other I hope people
don't get sucked in by this new form of marketing
thinking "may" or "might"= "does".  On another hand
(the third hand :)), I'm surprised that it has taken
companies this long to try this new angle.  The
opportunities are hilarious for others to run with
this; examples that came to mind: "(insert your fave
musician/food/activity/whatever here) may reduce your
cholestrol and might reduce heart disease".  picture
this court scene: judge "why did you do that?" accused:
"well, your honor, I had read that doing so might lower
my cholesterol and might lessen my chances of heart
disease."  Heck, maybe in the promo for a future
release, I should include a sticker on the outside of
the package that says "purchasing this album might
reduce your cholesterol and may reduce heart disease"! 
Just a random thought. Andrew Duke


Jason Trenholm was born 31 August 1969 and died 
1 January 2004.  We met when we were 5 years old;
he was my best friend for the next 29 years.*****
Andrew Duke releases out now: 
Take Nothing For Granted http://cognitionaudioworks.com
Environmental Politics http://and-oar.org
Sprung http://bip-hop.com 
http://warprecords.com/mart/music/release.php?
cat=BLEEP12&fc_type=CD 
*Canadian electronica album of the year nominee*
More Destructive Than Organized http://staalplaat.com
Highest Common Denominator http://pieheadrecords.com
Physical and Mental Health http://dialrecords.com 
74'02 (split with Hypo) http://tsunami-addiction.com 
http://cognitionaudioworks.com

---------------------------------------------------------------------
To unsubscribe, e-mail: microsound-unsubscribe@xxxxxxxxxxxxx
For additional commands, e-mail: microsound-help@xxxxxxxxxxxxx
website: http://www.microsound.org