Re: [microsound] iConsume

[johan@xxxxxxxxxxx]

Okay, you don't like the iPhone, we get it already.

Johan.


> - the thread on the iPhone touches on a larger and more complex issue
> of 'marketing' and how people are trained (via the media) to respond
> psychologically to the money lubricated mechanisms of manipulation
> that corporations use to fleece the public
>
> - corporations prey on our naiveté and childlike propensity to
> mystify and be mystified by new complex accumulations of symbols
> (mobile phone + touch-screen = must-have gadget)
>
> when I hear the term 'marketing' I take it to mean the ability to
> manipulate the media in order to project an 'aura' which arouses a
> state of desire and fetishism in the consumer
>
> - 'marketing' is much more complex than simply issuing an announcement
> while its quaint to quote the dictionary, real-world/working
> definitions are much too complex to encapsulate in a single sound-
> bite from the dictionary
>
> real-world marketing is a carefully constructed admixture of multiple
> nodes (a network) that creates the 'presence' or 'aura' of an object
> in the essay: "Grain, Sequence, System: three levels of reception in
> the performance of laptop music"
> (it's on the microsound Wiki if people want to read it)
> I point out that it is the  _combination_  of TV advertising, music
> videos, web presence, press releases, CD displays at big-box stores,
> etc that creates a 'network of aura' for a pop-star such as Madonna
> in which the individual nodes exchange energy - i.e., a synergistic
> network which creates desire is formed by its combined power
>
> the iPhone is no different
> as Apple has placed the fetish of the iPhone appropriately in all the
> Internet locations where it would solicit the correct market response
> of desire
>
> there is an interesting book on the marketing of music tech titled:
> 'Any Sound You Can Imagine: Making Music/Consuming Technology' by
> Paul Theberge
> http://tinyurl.com/2rtk9p
>
> which analyzes how musicians consume technology
>
> the point is to think critically about consumption
> and not fall prey to the the fetishism created by corporate marketing
> dept's
>
>
>



---------------------------------------------------------------------
To unsubscribe, e-mail: microsound-unsubscribe@xxxxxxxxxxxxx
For additional commands, e-mail: microsound-help@xxxxxxxxxxxxx
website: http://www.microsound.org