Re: [microsound] series packaging

[sony mao <sony_mao@xxxxxxxxxxx>]

> exactly, it's just you. as long as that is the artists' intent--then fine. 
> my
> concern is that the artist may have an intent for the cover which
> suits/relates to the audio. what happens when the artist connects the
> cover/packaging with the audio?  then will a a label DICTATE a packaging 
> that
> suits itself and not the artist????
> as long as it is the artist's intent, then that is is fine and it can be
> judged as such.  my question is: is that expression being comprimised?  
> (e.g.

the art is compromised the moment it leaves the artists' hands. especially 
in the case of a recording artist, by nature of the medium recorded music is 
intended for. these are not multiples. they're product manufactured for mass 
consumption. dig?
the analogy is a director who's film is marketed; she has little control 
over what sort of artwork goes on the marquee. "artists" in the music 
industry is almost a misnomer. the role is probably more of the nature of 
entertainer. obviously you're assigning a different value to the work in 
this genre than you might to tony bennet, but performing artist is not quite 
the same as fine artist. the work is reproduced by high speed manufacturing 
and is a product for the consumer to place a value on and make that decision 
based upon superficial information, like the cover.
the blue note album covers were different but had an identifiable style, the 
obscure covers were the same photo with a different part of the photograph 
being "unobscured" (by black ink) for each successive release.
in some instances, for a small press record release especially, the 
packaging is part and parcel with the concept of the music or sound 
recording, as is the case in a "needle" project i'm working on for beta 
bodega. photographs were the impetus for the entire project.
however, for the most part, this is not fine art. the release of music is a 
commercial endeavor, if it isn't, you're more likely to find it released in 
the fashion of a multiple, small-run, handmade objects (which, is sometimes 
a ploy, in itself, that is a marketing decision--- zoviet france might not 
have been as successful, initially, if they hadn't decided to make their 
covers by hand).



                sony mao

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