Re: [microsound] commercials

[david turgeon <david.t@xxxxxxxx>]

> Its a strange world we live in.  Most commercial radio stations (and alot
> of public ones) will not play this music at all.  Yet advertisers deem this
> music fit for prime time. I realize that there is a difference between
> music as product and music as the soundtrack used to sell the product.  But
> with commercial radio, airtime is the product and so the music-product is
> really there to sell airtime. So what it comes down to is that adverising
> agencies seem to be much more adventurous and forward looking than
> commercial radio DJs (who would have to be the most backward people on the
> planet).

i've heard that using a song that is too well known can sometimes cause
a campaign to backfire (though i can't remember the reason why, anyone?).

at any rate, many "creatives" do seek music that has never been used in
commercials, so the fields of "microsound" or "idm" music is just what
they're poised to want, particularly if the music is soothing & nice,
like oval or autechre.

then it goes to their "tech/edgy" bin & they can present it to clients
as such.  & actually, many clients are all too happy to take the
opportunity to be "edgy".  particularly if their target market is people
like us.

~ david