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oval armani


so, i was sitting with my girlfriend's parents in a tiny little dutch town populated mostly by factories and sheep, having a little holiday nip, when i heard a very familiar sound from the telly behind me. sounded like markus popp! sure enough, one of the tracks from oval's "systemisch" has been plugged into an armani advert. some kind of 'hyper-stylized black-and-blue slo-mo camera movement over the models wearing the expensive threads' kind of number. i don't bring this up to trainspot on old herr popp, but rather to remind all of us that no matter how far over the bleeding edge we think we are going, it is never too long before it can be commodified as 'music for the masses'.

can't wait for the merzbow beer spots....


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