Re: [microsound] live evil palindromic echo

["info@xxxxxxxxx" <failsafedefault@xxxxxxxxxxx>]

marketing. marketing. marketing.
ableton are the mcdaddies of marketing.
giving free copies to big-name djs  - hawtin etc, its a combo of good 
placement  and good timing - they hit the market hard and at a good time.
(in the same way the pioneer/technics) give large name djs free CDJ 
1000's and the DVJ's in order to popularise new products ( i know for a 
fact that Senor R. Sanchez has been given a DVJ to tour with by Pioneer 
in a cynical attempt to promote the toy, not because he is a talented 
VJ, but becuase he is a big name DJ, its a no-brainer) .
it's an old, but effective trick.

In the same way that the qwerty keyboard won the typewriter war,  - 
small piece if myth v fact here:
the qwerty keyboard is no better than an a-z keyboard, it was just a 
better marketing gimmick for Royal typewriters, they could mass train 
salesmen without their needing to actually be able to spell,  or type, 
qwerty was designed to for salesmen to be able to demonstrate how 
quickly they could type, without looking, as in office managers of the 
early 20thC could be wowed by how quick u can type with a Royal....
- or another example  -  the internal combustion engine killed the steam 
engine  (thanks to Ford Motor co for mass production, not because it was 
any better a product, simply bcoz it was sold better, and manufactured 
more efficiently)- 
that's why live  is so popular. i doubt it's any "better" in terms of 
coding or usability, it's just sold a whole lot better.
All said and done, I admit i use ableton now and again, but these days, 
I spend most of my time messing with Apache config files and rewrite 
rulez...

diggah.


Kim Cascone wrote:

> > Well, I think this easily answered by the fact that Live was geared
> > towards performance, while Acid was not.
>
> in what way was Live geared towards performance and how was ACID not? 
> please describe?
>
>
> > Ableton was also blessed with
> > incredible timing when they released Live, and it was a pretty good
> > answer to the growing question of what the emerging laptop masses were
> > going to do on stage.
>
> ah OK I think the keyword here is 'laptop'...but still doesn't answer 
> my questions as to why ACID was not adopted by the laptop music market 
> and Live was...
>
>
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