Re: [microsound] confusion is next

[Frank Barknecht <fbar@xxxxxxxxxxx>]

Hallo,
Björn Eriksson hat gesagt: // Björn Eriksson wrote:

> Haven't read the Wired article yet but here it is online:
> http://www.wired.com/wired/archive/14.07/murdoch.html

Thanks for the URL. I hadn't read this article when I wrote my
previous mails and now I found that many of my points are raised
there, too. Although News Corp. people praise what to me is dystopian,
but that is to be expected. Some quotes: 

  "You'll see us morphing from a content company into a marketing
  company," Levinsohn says, "a youth marketing company especially,
  because that's where everything starts. No one is going to be able to
  control the flow of content the way we used to. MySpace gives us the
  ability to look inside and understand how hits get created" - that is,
  to spot micro-niches, track early breakouts, and identify hot IM
  buzzwords as they bubble up.

Para Para Paradise, anyone? ;) 

  [MySpace is] a virtual nation of people instant-messaging their
  friends [...]

  Step two is to turn MySpaces teeming masses into a wholly new kind
  of media entity, an advertising, marketing, and distribution vehicle
  that gives News Corp. a hand on the steering wheel of popular
  culture worldwide.

Ciao
-- 
 Frank Barknecht                 _ ______footils.org_ __goto10.org__

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