[microsound] hype

[Kim Cascone <kim@xxxxxxxxxxxxxxxxx>]

excerpt from longer article found here:
http://www.nplusonemag.com/issue-six-mainstream?q=node/473

'No, the problem with hype is that it transforms the use value of a  
would-be work of art into its exchange value. For in the middle  
(there's no end) of the hype cycle, the important thing is no longer  
what a song, movie, or book does to you. The big question is its  
relationship to its reputation. So instead of abandoning yourself to  
the artifact, you try to exploit inefficiencies in the reputation  
market. You can get in on the IPO of a new artist, and trumpet the  
virtues of the Arctic Monkeys before anyone else has heard of them:  
this is hype.'

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