Re: [microsound] hype

[Graham Miller <grahammiller@xxxxxxxxxxxx>]

sounds like hype to me.

On 7-Sep-08, at 4:49 PM, Kim Cascone wrote:

> excerpt from longer article found here:
> http://www.nplusonemag.com/issue-six-mainstream?q=node/473
>
> 'No, the problem with hype is that it transforms the use value of a  
> would-be work of art into its exchange value. For in the middle  
> (there's no end) of the hype cycle, the important thing is no  
> longer what a song, movie, or book does to you. The big question is  
> its relationship to its reputation. So instead of abandoning  
> yourself to the artifact, you try to exploit inefficiencies in the  
> reputation market. You can get in on the IPO of a new artist, and  
> trumpet the virtues of the Arctic Monkeys before anyone else has  
> heard of them: this is hype.'
>
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