Re: commercials

[Bill Ashline <bashline@xxxxxxxxxxx>]

The ambient soundscapes of much of electronic music make for a good backdrop 
for companies and commodities that are touted as "cutting edge" or 
"future-oriented."  The word "Hyundai," for example, means "modern" in 
Korean.  It's easy for marketers to play off the obvious metonymic 
association between computer-generated sound and the up-to-date technologies 
of new products.  But this is as far as it goes.  Microsound stuff won't get 
on radio easily because there won't be a set of images to accompany it to 
keep peoples' attention while they are listening.  When they are forced to 
listen without the accompanying visual elements and with more lengthy and 
challenging pieces, they'll move on to other radio stations that make less 
demands upon them.
_________________________________________________________________________
Get Your Private, Free E-mail from MSN Hotmail at http://www.hotmail.com.