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Re: commercials

The ambient soundscapes of much of electronic music make for a good backdrop for companies and commodities that are touted as "cutting edge" or "future-oriented." The word "Hyundai," for example, means "modern" in Korean. It's easy for marketers to play off the obvious metonymic association between computer-generated sound and the up-to-date technologies of new products. But this is as far as it goes. Microsound stuff won't get on radio easily because there won't be a set of images to accompany it to keep peoples' attention while they are listening. When they are forced to listen without the accompanying visual elements and with more lengthy and challenging pieces, they'll move on to other radio stations that make less demands upon them.
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