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The ambient soundscapes of much of electronic music make for a good backdrop
for companies and commodities that are touted as "cutting edge" or
"future-oriented." The word "Hyundai," for example, means "modern" in
Korean. It's easy for marketers to play off the obvious metonymic
association between computer-generated sound and the up-to-date technologies
of new products. But this is as far as it goes. Microsound stuff won't get
on radio easily because there won't be a set of images to accompany it to
keep peoples' attention while they are listening. When they are forced to
listen without the accompanying visual elements and with more lengthy and
challenging pieces, they'll move on to other radio stations that make less
demands upon them.
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