It seems strange at first that the article referred to below would frame itself by using the phrase 'Seeing Sound', since the research clearly shows a synergistic relationship between sight and sound and not a study of synesthesia, which would be more relevant to the phrase. The title of the article could just as easily (and more to the point) have been 'Study shows how sound enhances visual cues' or 'Scientists show how sound increases our visual acuity'. However, saying that scientists say we can 'see sound' is much more catchy, and appeals to our more sensational bent - Ooh! We can see sound! I knew it!
This is a fairly innocuous use of the concepts both of appealing to the monoculture and of engineering a PR manipulation of reality to 'sell' something. In this case it has nothing to do with the marketplace, but the concepts that lead to presenting this information in this way, most likely to attract more readers, is one that Bernays would have been proud of :-)
Kim Cascone wrote:
Turning conventional neuroscience on its head, new research suggests the human visual system processes sound and helps us see.http://tinyurl.com/6rs9c4 --------------------------------------------------------------------- To unsubscribe, e-mail: microsound-unsubscribe@xxxxxxxxxxxxx For additional commands, e-mail: microsound-help@xxxxxxxxxxxxx website: http://www.microsound.org
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