A curious connection between this post and the other two simultaneous
ones about the death of the monoculture and Curtis's BBC program about
Freud's influence on PR and advertising.
It seems strange at first that the article referred to below would frame
itself by using the phrase 'Seeing Sound', since the research clearly
shows a synergistic relationship between sight and sound and not a study
of synesthesia, which would be more relevant to the phrase. The title of
the article could just as easily (and more to the point) have been
'Study shows how sound enhances visual cues' or 'Scientists show how
sound increases our visual acuity'. However, saying that scientists say
we can 'see sound' is much more catchy, and appeals to our more
sensational bent - Ooh! We can see sound! I knew it!
This is a fairly innocuous use of the concepts both of appealing to the
monoculture and of engineering a PR manipulation of reality to 'sell'
something. In this case it has nothing to do with the marketplace, but
the concepts that lead to presenting this information in this way, most
likely to attract more readers, is one that Bernays would have been
proud of :-)
Kim Cascone wrote:
Turning conventional neuroscience on its head, new research suggests
the human visual system processes sound and helps us see.
http://tinyurl.com/6rs9c4
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