Re: [microsound] nissan foundsound commercial

[jim altieri <jim@xxxxxxxxx>]

The optimists among us call this "infiltration," and others call it
"co-optation".  I try not to kid myself about "infiltration."  In our world,
art and music which is within the standard production model (active creator
- passive consumer) will be used to sell shit.

But I don't really want to attach value to it, because I would probably fall
in line too if a corporation wanted my music to help sell their shit.  I
think it's cool that artists and musicians can parasitize corporations, but
it's kinda sad when we're not able to survive without the host.

C'mon, everybody, let's keep on inventing new (non-consumerist) production
models!

Speaking of car commercials, did anyone catch the Mercedes commercial
several years ago that used the Janis Joplin song? It's amazing that a harsh
condemnation of consumer culture can be used to market consumer culture.  We
live in strange, strange times.

trying hard to be optimistic, but sometimes failing,
jim

on 12/5/02 8:26 AM, Richard Zvonar at zvonar@xxxxxxxxxx wrote:

> At 7:49 AM -0800 12/5/02, j.frede wrote:
>> its funny, i have noticed over the last couple of years a sharp increase in
>> underground culture popping up in massmedia, movies, advertising, it seems
>> 'our generation'(for lack of a better term) has graduated from college and
>> gotten jobs in the industry, hidden behind the scenes but some are having an
>> influence on the artistic direction of allot of media.
> 
> In my experience this sort of infiltration has been going on for
> generations, but the results have been more subtle. Quite a few of my
> colleagues in the film sound, theatrical sound design, corporate
> media design, and theme park fields have considerable background and
> knowledge of the musical avant garde. These are people in the 40-60
> age range and in many cases are in senior positions within such
> organizations as Walt Disney Imagineering.

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