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Re: [microsound] nin



Yes.. it seems to work well for them because they allready have
momentum. There probably are bands who have made a name for themselves
purely through internet distribution and no major label support but I
can't think of any.. they aren't going to be as big as radiohead or nin
etc.

~adrian


--- Andras Hargitai <andras.hargitai@xxxxxxxxx> wrote:

> hi,
> 
> i might pop in to this dialogue with a kind of "off-the-track"
> thought, but
> the fact keeps on bugging me that these bands like NIN, Radiohead and
> the
> like who are now so eager to give their music away for free/optional
> formats/ways - which is something I really find valuable - had become
> so-called "famous" by the major labels they used to be at. what do
> you think
> about this? i am really interested. thanks.
> 
> andrás
> 
> 2008/5/7 Ken Restivo <ken@xxxxxxxxxxx>:
> 
> > On Tue, May 06, 2008 at 07:15:10PM -0400, Paulo Mouat wrote:
> > > How about the free marketing and exposure to potential new users
> that
> > > otherwise would never try NIN out? It seems that the virtual
> release
> > > in no way affected the real release of NIN's previous album (much
> to
> > > the contrary, it seems) so the question really is why not?
> > >
> >
> > I've been lurking on this list for a while, but I have been
> researching
> > and thinking about this particular issue a lot and I figured now's
> a good
> > time to jump in.
> >
> > I went to that link, which requires a *working* email address in
> order to
> > download the album. And this seemed meaningful to me-- and a very
> smart
> > thing to do.
> >
> > Back during the dot-com boom, I spent my days as a marketing puke,
> > managing a direct mail team at a major network-technology
> corporation. Our
> > goal was the acquisition and maintenance of a database of current
> and
> > potential customers, and harvesting it for picking up sales leads.
> Our main
> > tool in this effort was giving away "FREE!!!" stuff in order to
> obtain
> > people's emails, phone numbers, and mailing addresses. We
> discovered that
> > "FREE CD!!" was the most effective way to get people to respond to
> our
> > nefarious mailings, and we built up a respectable database using
> targetted
> > offers like that.
> >
> > I suspect that Mr. Reznor might be building a fan database. These
> email
> > addresses he's collecting could be very useful for sending offers
> of
> > hard-copy CD's for sale, concert tickets, T-shirts, and the like.
> >
> > Although I'd guess that's perhaps secondary to the more obvious
> > motivations mentioned here already, such as the normal human urge
> to show
> > off and have your music heard by others, and to maintain total
> creative
> > control over it, coupled with the fact that major label artists are
> already
> > accustomed to seeing little to no profit from CD sales in the first
> place
> > anyway.
> >
> > -ken
> >
> >
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> 


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