Re: [microsound] Physical Media - Discussion

[Graham Miller <grahammiller@xxxxxxxxxxxx>]

forget about the media itself.

it's packaging that is all important when it comes keeping so-called 
physical media alive.  holograms, tactile textures, neon plastic, 
brushed aluminum jewelcases, coloured vinyl, handpainted works, ribbon 
and and string, iridescent bows and sparkly glitter... innovative 
packaging, industrial design, the three dimensional and the tactile... 
these are the very things that *cannot* be downloaded or pirated or 
counterfeit easily. and thus they are the very thing that should be 
celebrated and emphasized in 'tactile media' (perhaps a better name). 
they are the 'added value' to purchasing the tactile media.  musicians 
who put out standard uninspired jewelcases and wonder why nobody wants 
it should know that music as a consumer experience is more than just 
soundwaves. it's the whole process and should involve all the senses.

g.


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